The Midtown Business Club was launched in September 2007 as a Business to Business networking organisation in central London. It aims to promote Midtown as a business location, represent Midtown businesses and provide new business opportunities through a series of networking events throughout the year. Event Planners was appointed to launch and manage the Club by the founding members Farebrother, Land Securites, CB Richard Ellis and RBS, and to run the 8-10 annual networking events. These events have included briefings on the London 2012 Olympic and Paralympic Games for 130 guests, a dinner at The Savoy for 440 guests (the largest event to be held at the newly refurbished hotel), and small exhibitions.